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Can a single roll of plastic redefine a fashion show?

Typically static fashion shows are less dynamic than catwalk events with observers finding their own path through gallery style spaces potentially missing the best views of the work.

For the Blow Presents Live exhibition for London Fashion Week [Y/N] Studio asked whether this could be re-considered and improved. The introduction of a continuous ribbon of mirrored fabric transforms the space and presents a more defined path to visitors. Ceiling mounted elements offer new and unusual views down on the garments while curved backdrops manipulate and exaggerate details making them visible from across the room.

London Fashion Week 2012
Location: Netil House, London, UK
Type: Culture
Size: 75m2
Client: Blow Presents
Status:  Built
Date: 2012
Alex Smith
David Lomax